Enhancements to the Previous Website:
- New, contemporary look
- New navigation
- ‘FIND YOUR STOCKIST’ function
- Virtual ‘TRY ON’ feature
- STEPPER EYEWEAR ‘fans’ feature
- Enhanced filtering
- ‘Frames like these’
The first thing you will notice about the new website is its new look.
Land on the home page and… it’s moving!
The home page is now edge to edge video, giving the website an energetic and contemporary look.
Now our brands can be accessed in a recognisable environment, allowing website visitors to learn about, and interact with, our eyewear.
As part of the contemporary new look, to reflect the brands’ individuality and deliver the brand story of STEPPER EYEWEAR, the navigation has been reimagined and redesigned.
In line with contemporary web design, the navigation is located within a ‘hamburger’ (three horizontal lines stacked on top of one another) located at the top centre of the home page. One click here and the main navigation for the site is revealed.
Navigation is In Five Sections:
- STORY – About STEPPER EYEWEAR - the history, materials, innovation and the people.
- TASTE – Get a flavour for STEPPER EYEWEAR with our evolving news story, other people’s perspectives (blogs) and Hans Stepper’s great food.
- US – Our brands; STEPPER, STEPPERS, StepperK and Essentials by STEPPER
- YOU – Search eyewear that meets your style and needs.
- WEAR & WHERE? – Experience STEPPER EYEWEAR both virtually and in store through the try on feature and stockist locator.
NEW - Virtual ‘TRY ON’ Feature
See how STEPPER EYEWEAR frames look on you before visiting an eyecare professional.
Try on frames are searchable in the filter and the function is accessed directly from the catalogue page. Superb resolution and best-in-class technology gives an almost real life wearing experience.
The best way to appreciate a STEPPER EYEWEAR frame is to try one on. The second-best way is to try one on virtually!
NEW – ‘FIND YOUR STOCKIST’ Function (to begin populating over the coming weeks).
The site now takes you from discovering the brand, searching for eyewear to meet your needs and virtual try on, the site can also help you find retail locations where you can experience and buy STEPPER EYEWEAR.
Stockist information includes a map locator, stockist contact information and website link.
STEPPER ‘Fans’ Feature
You can become a STEPPER 'fan' and create your own account and build your own catalogue of favourites as well as share frames directly to your social media.
Create an account using you email address. It’s simple and there’s no commitment.
Enhanced filtering allows for a more precise narrowing down of choice, using a comprehensive array of selection options.
For example, as well as fit type and an expanded measurement selection we have added filters for ‘Shape’, ‘Style’ and ‘Character’.
This allows individual tailoring of frame selection by funnelling down the choice of frame based on needs as well as personality.
‘Frames Like These’
When viewing a frame on its catalogue page, scroll down and you will find the website has made recommendations (Similar Frames) using key characteristics that you may not have considered or discovered before.
But the best way to find out how much better the new website is - is to try it for yourself!