STEPPER EYEWEAR is built on a foundation of professionalism and family values. Traditional yet forward-thinking, the company is committed to providing eyewear which meets the ophthalmic needs and style wants of the wearer. The recent brand refocus introduced and new logo and a new strapline: The Perfect Fit. I love the new logo and names of the collections- they are contemporary, aspirational and inclusive. Logos and branding are akin to curtains and cushions. They complement the structure of the house without changing the foundations. In this case, the House of STEPPER EYEWEAR has never looked so good.
The newest STEPPER Origin models are a breath of fresh air. SI-30188 in the prettiest of pink has a touch of glitter for subtle sparkle. It’s supremely feminine and easy on the eye. (And of course, just as easy on the nose and ears due to The Perfect Fit). The classic style will flatter every face shape and the translucence will cast flattering highlights, so optically minimising under-eye shadows.
SI-50254 has a touch of pink on the sides which complements the warm gold front. The soft angles at the temple add contemporary style detail. The silhouette is very much of the moment and yet, I can’t see it ever dating. This frame would be as appropriate to wear with a casual outfit of jeans and a white tee as it would with a cocktail dress. SI-50254 is a piece of eyewear that transcends age, season and occasion.
I know one shouldn’t have favourites…but from the new collection, SI-50268 is mine. It was the beautiful, flattering green colour that caught my eye, closely followed by the soft square shape. I’m always drawn to larger styles and this one manages to be simultaneously simple and fabulous. What’s more, it also comes in three more colours: red, yellow and blue. A true feast for the eyes. I feel a collection coming on.