STEPPER customers live around the world, in almost 40 different countries, and they all have a very special taste from region to region. For design and marketing STEPPER must address at least seven different global regions:


North Europe and Germany
Anglo-Saxon countries like UK, Australia, New Zealand, South Africa
USA
Latin Europe and South America
India and Middle East
Far-East Asia, China, Taiwan
Japan

All these geographical segments are divided into various demographical patterns. In mature markets the best STEPPER customers are the over 45 to 70 years old; in growing markets STEPPER wishes to address the 30 to 50 years old population.


STEPPER is one of the very few eyewear companies that try to address all global customer segments. Hans Stepper is very proud to be able to step up to this challenge with his name.